This year, for the 19th time, nearly one hundred brands took part in the festive awards ceremony where the Hungarian Superbrands Expert Committee presented its recognitions. Once again, Terrán can proudly celebrate receiving two Superbrands awards.
In 2023, Hungary hosted one of its most important business award ceremonies, the Superbrands Gala. The international Superbrands Program, now active in more than 90 countries, has a dual mission: to highlight outstanding brands and to present role models worth following. In Hungary, the Superbrands label is widely recognized by the general public as a symbol of high quality. Five years after its launch, the Hungarian Superbrands Program extended its evaluations to the business sector by introducing the Business Superbrands Award, which honors the best B2B brands. The decision on award recipients is made annually by a 40-member independent committee of marketing and business leaders, following a multi-stage pre-selection process.
The 2023 Superbrands Gala once again gathered close to one hundred award-winning brands. Terrán repeated its success by earning both the Superbrands and Business Superbrands titles once more.
„We are very grateful and proud to be selected among the best again this year. We share this success with every Terrán employee and, of course, with our customers who honor us with their trust. We remain committed advocates of sustainability and green values, and we will continue to work to ensure that our products serve both customer needs and the interests of our planet with 21st-century quality.”
– said Szabolcs Tóth, Regional Marketing Director of Terrán Roof Tile Manufacturing Ltd.
Beyond evaluating outstanding brands, the mission of the Superbrands Hungary Program is also to draw attention to important social issues. This year, the focus was on responsibility. With more people striving for environmentally friendly lifestyles, consumers expect no less from brands.
“As the organizers of the Hungarian Superbrands Gala, our role goes beyond celebrating excellence and awarding recognition—we also aim to spotlight socially important and timely issues. Keeping global trends in mind, this year’s focus was on environmental responsibility and green CSR. It is encouraging to see how committed Superbrands awardees are to protecting their environment and how much effort they dedicate to reducing or eliminating harmful emissions in their operations. There is still much work to be done, but brands striving for excellence aim to make a positive impact on both society and the natural environment.”
– said Géza László, Program Director.
Sustainability considerations were also integrated into the design of this year’s Superbrands trophies: the awards were crafted using living lichen compositions and exclusively natural materials.
